The short answer is the Schrödinger equation. If you want a more layman's explanation of what sort of things would cause a branch and how the branches would di

The short answer is the Schrödinger equation. If you want a more layman's explanation of what sort of things would cause a branch and how the branches would differ: one simple example is that when an excited atom emits a photon, it doesn't emit it in a random direction, instead there's a superposition of it emitting the photon across all paths away from itself. In many of these paths, the photon will interact with particles differently than happens with other paths, and the paths will decohere into different branches of the world with separate consequences from the photon hitting in a different place in each branch. In one branch, the photon could hit a particle in the air and affect its temperature and velocity by the tiniest amount. In another branch, the photon could instead hit a receptor in a person's eye and immediately trigger a reaction that would not have otherwise occurred. Small differences between the branches could build up into bigger differences over time, especially when you consider the sheer number of concurrent interactions that are creating overlapping superpositions which decohere in many different ways. It could be that there's enough branches that most things that could have reasonably happened by chance do happen in some branch. (If you're wondering how we could know in theory that the world may branch like this, it's because branches where particles take different paths but then later have all of their positions line up together interfere with each other. See the two-slit experiment.)