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Regarding ESPN, its first party content (not live sports broadcasts) was high quality, delivering both journalism and personality based entertainment to its aud
by hkmurakami 9y ago
Regarding ESPN, its first party content (not live sports broadcasts) was high quality, delivering both journalism and personality based entertainment to its audience. That quality has dramatically decreased in the last 10-15 years.
TV broadcasts necessitate a one size fits all content strategy where you strike a balance between the degree of content fit with individual users, with the size of the audience you can appeal to. Streaming services have turned things on its head, where stronger niche appeal with inherently smaller audience sizes is winning the day. ESPN needs to address this audience targeting problem if it's going to be successful in the non-live-event segment of sports entertainment.