It gets the clicks, shares, and comments. The incentives are stacked for both the social and traditional media to ride the outrage straight to the bank. And Go

It gets the clicks, shares, and comments. The incentives are stacked for both the social and traditional media to ride the outrage straight to the bank. And Google has no choice but to clean up the mess with the right signals. I don't think concern over diversity or sexism (which deserves its own calm debate) is what's driving this "nothing burger" story.