> Same applies to Big Macs, pizza, slushies, Cheetos, TV, seating, laziness, political pundits, marijuana, ... > In the end it is all about caveat emptor: is u

> Same applies to Big Macs, pizza, slushies, Cheetos, TV, seating, laziness, political pundits, marijuana, ... > In the end it is all about caveat emptor: is up to the customer to decide. In a balanced world, where choices are relatively evenly spread, this may be true. In a world where the number of harmful choices far exceed the number of healthful ones, and the harmful ones are much more profitable (and so promoted more heavily), free choice becomes a different proposition. However much willpower, intelligence, and savviness we think we have, we get tripped up by our firmware defects, even when we know they are there and try to be wary[1]. Deliberately exposing ourselves to proven brain hacks and thinking we are immune and have real choices is ... inadvisable. Anyone who is diabetic (or simply overweight) and tries to buy or eat food that is not harmful to the pancreas will appreciate how eternally vigilant one must be to avoid the cleverly hidden food label traps, and how choice is manipulated, cynically and incessantly, by the US food industry. Extrapolate this to most US industries, and re-evaluating "choice" may be a depressing task. [1]: Thinking: Fast and Slow, by Daniel Kahneman EDIT: typo