2 ms·
The title is a bit misleading. It should say "Amazon secretly owns a whole collection of brands". It is the ownership of the brand that the article suggests Am
by gehwartzen 9y ago
The title is a bit misleading. It should say "Amazon secretly owns a whole collection of brands".
It is the ownership of the brand that the article suggests Amazon is keeping a secret. Almost by definition a "brand" cannot be secret in the eyes of the consumer. A "brand" is not necessarily the same thing as the owner or the manufacturer of a product.