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It's almost unfortunate they'd hide that the products are made by Amazon. Amazonbasics products have treated me well enough that I am more inclined to buy Amazo
by discreditable 9y ago
It's almost unfortunate they'd hide that the products are made by Amazon. Amazonbasics products have treated me well enough that I am more inclined to buy Amazon brand where the price is right. I remember looking over some tools recently and I might have given Denali more thought if I knew it was them.
- ccvannorman 9y agoI've had the opposite experience. I had one electronic item from Basics and it was so crappy that I swore off the brand forever.
- derefr 9y agoPresumably, whether it's truly unfortunate or not will be discovered by A/B testing equivalent products under both the AmazonBasics and the more pseudonymous brands. (And even if it does turn out that AmazonBasics has more cachet right now, the brand might be destroyed at some point by negative press—at which point the pseudonymous brands will act sort of as a hedge.)
- SippinLean 9y agoSame here, I'm wondering now if I have passed over buying one of these items because it didn't use the Amazon branding I trust. I suspect their marketers have tested this and found it increased conversions overall, and we are outliers.