It's not limited to online stores, either. Best Buy has a few house brands that don't use the Best Buy branding. Walmart has so many house brands that it merits

It's not limited to online stores, either. Best Buy has a few house brands that don't use the Best Buy branding. Walmart has so many house brands that it merits its own Wikipedia article: https://en.wikipedia.org/wiki/List_of_Walmart_brands https://en.wikipedia.org/wiki/List_of_Walmart_brands