4 ms·
Amazon isn't doing some sneaky business here, just regular business. I'm not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo.
by olympus 9y ago
Amazon isn't doing some sneaky business here, just regular business. I'm not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo.
Lots of stores have house brands and others have manufacturers make a specific product line for their store. Walmart has the Great Value house brand and several others [1]. Kohls has a licensing deal with Rock & Republic jeans to sell a "budget" version [2]. Target recently announced that they are dropping their Mossimo brand for a dozen new brands [3]. Best Buy owns the Insignia brand [3]. Amazon isn't doing some sneaky business here, just regular business. I'm not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo.
[1] https://en.wikipedia.org/wiki/List_of_Walmart_brands https://en.wikipedia.org/wiki/List_of_Walmart_brands
[2] https://en.wikipedia.org/wiki/Rock_and_Republic https://en.wikipedia.org/wiki/Rock_and_Republic
[3] https://finance.yahoo.com/news/target-ditching-merona-mossimo-clothing-193426952.html https://finance.yahoo.com/news/target-ditching-merona-mossim...
[4] https://www.insigniaproducts.com/ https://www.insigniaproducts.com/
- xd1936 9y agoI think the author was calling it "sneaky" because they haven't once publically associated themselves with these new brands. Many of the examples you've attached are products that are associated with the company, even if it's through minor press statements or warranty support. There's no page for https://en.wikipedia.org/wiki/List_of_Amazon_brands https://en.wikipedia.org/wiki/List_of_Amazon_brands :)
- deleted 9y ago[deleted]