3 ms·
Makes sense, brands don't mean anything themselves.
by whipoodle 9y ago
Makes sense, brands don't mean anything themselves.
- criddell 9y agoIsn't the entire point of a brand name to mean something?
- derefr 9y agoThe point of a brand is to acquire cachet over time as people have experiences with products marked with those brands. Brands start out meaningless, and continue to be meaningless by default unless/until they become respected as a reliable signal for something.
- whipoodle 9y agoBrands have meaning only through the associations people make with that brand over time. This is determined by advertising, PR, word of mouth, products/services the brand offers, and more. The actual brand is just an empty container for these associations.