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Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/ https://www.fossilgroup
by msoad 9y ago
Welcome to the world of brands. Where Adidas and Burberry are owned by the same company:
https://www.fossilgroup.com/who-we-are/brands/ https://www.fossilgroup.com/who-we-are/brands/
- richardwhiuk 9y agoI kind of feel like this is deception, and shouldn't be allowed (though I agree it'd be very difficult to outlaw)....
- philippnagel 9y agoAdidas is not owned by Fossil: https://www.adidas-group.com/en/investors/share/shareholder-structure/ https://www.adidas-group.com/en/investors/share/shareholder-....
- onion2k 9y agoAdidas Group own the Adidas brandmark, and they license it to anyone willing to pay enough. Seeing "Adidas" on an item is not an indication that the thing was made by Adidas, designed by Adidas or has anything to do with Adidas beyond a fee to use the logo. You need to really dig in to the background of where something comes from to understand what you're actually paying for. This is why paying more for brand name goods is often a bit silly.
- pyvpx 9y agothe license the name from the brand owner to make watches you'll be shocked to find out every single pair of sunglasses at Sunglass Hut is made from the same company.
- spilk 9y agoIt's not so surprising when you realize that Sunglass Hut is owned by that company.
- criddell 9y agoSpeaking of watches, these are the brands that make up the Swatch Group: Balmain Blancpain Breguet Calvin Klein Certina Flik Flak Glashütte Original Hamilton Harry Winston Jaquet Droz Léon Hatot Longines Mido Omega Rado Swatch (of course) Tissot Union Glashütte Swatch movements (ETA) are also used in Hublot, IWC, Jaeger-LeCoultre, Panerai, Piaget, Tag Heuer, Vacheron Constantin, and others.
- bluedino 9y agoJust like all of the jewlery stores in the mall are owned by the same company - Sterling JB Robinson Sales Jared Kay Ostermans Leroys
- johnjac 9y agoI think Fossil only makes watches under these brands, They don't own the brands themselves.
- tooba 9y agoAdidas and Burberry are separate companies. Burberry is registered on the London Stock Exchange. Adidas is based in Germany. The page you're looking at refers to watches manufactured by Fossil under those brand names.
- msoad 9y agoThanks! I didn't know that!
- dublinben 9y agoThere are enough real luxury brand conglomerates (LVMH, Luxottica, Richemont, etc.) to be aware of without making things up.
- rocking_duck 9y agoOwning a brand and licensing the brand name for a specific product line (in this case watches) is an important distinction. Fossil Group does neither own Burberry nor Adidas as a brand, but rather licensed it to use their name to produce watches. This is prevalent in fragrance/cosmetics where a branded perfume is rarely produced 'in-house'.