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With most credit cards, your entire purchase history (sometimes including item-level data) is for sale to data brokers and advertising companies. It's a high p
by dublinben 9y ago
With most credit cards, your entire purchase history (sometimes including item-level data) is for sale to data brokers and advertising companies. It's a high price for that 1-3% cash back.
- thinkMOAR 9y agoAh okay, that cashback system doesn't exist here and creditcard usually not used at all. Wondered if it was a loyalty bonus or data sharing. Not sure why people down vote it? then again who cares.
- burkemw3 9y agoIn addition to selling purchase history, CC companies may also be (at least partially) funding the rewards with transaction fees. Some cards (e.g. Amazon Store Card) get you relatively high rewards at a specific vendor (Amazon). I predict there are special deals in place with the banks/transaction processors involved that make these rewards more possible.