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I'm surprised this isn't one of the main concepts that repeatedly gets mention on this site. We obsess over 'make something people want', but never drill down

by johnrob 16y ago

I'm surprised this isn't one of the main concepts that repeatedly gets mention on this site. We obsess over 'make something people want', but never drill down deeper. Good design can go a long way toward making people want something. I'm willing to bet that mint.com got a fair amount of popularity (and memorability) because it was so nice to look at.

aaronblohowiak 16y ago
It really depends on the market and your positioning in the market. pg's startup didn't have awesome design, but it served a need that people had in a way that worked. "make something people want" doesn't have to mean "make something mass-marketable", though it frequently does.