Stealth mode is reserved for high profile entrepreneur's or successful business's that can be easily copied. Also stealth mode should not mean private beta. S

Stealth mode is reserved for high profile entrepreneur's or successful business's that can be easily copied. Also stealth mode should not mean private beta. Stealth mode should mean hiding from potential competitors. For example, I'm a Facebook developer which means the apps I create are for everyday consumers. A TechCrunch article or HN post about one of my apps would have a negligible impact on sales or traffic, but it would attract competitors. For that reason I avoid that form of publicity. If I was a high profile entrepreneur working on a top secret project, I still wouldn't do a private beta. Instead I would block IP's belonging to tech savvy states like California and countries like China. Actually I think it is a good idea to block all of Asia. The majority of clones of my apps are created by people in China.