Ideas may be worthless, but information isn't. Having an idea for a better mousetrap, as a trite example, isn't by itself worth much. It's only valuable if yo

Ideas may be worthless, but information isn't. Having an idea for a better mousetrap, as a trite example, isn't by itself worth much. It's only valuable if you can build the better mousetrap, build it at a profitable pricepoint, convince the world they need a better mousetrap, etc. But if you're already in the mousetrap business, the information that a new competitor is planning to launch a better mousetrap might be very valuable information.