What we can do is say, "How many stories do these various news organizations promote that are obviously and comically fictitious. That "spirit cooking" story w

What we can do is say, "How many stories do these various news organizations promote that are obviously and comically fictitious. That "spirit cooking" story was a great example of a totally absurd sequence of decisions designed to create a talking point which was subsequently promoted, so it's a good point. But the article's point is that if we start making it very hard to have fake users, suddenly these games of signal boosting become massively harder.