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As a news-stand magazine editor I used to love getting properly targeted press releases for relevant products from small organisations. "Properly targeted" is t
by Doctor_Fegg 9y ago
As a news-stand magazine editor I used to love getting properly targeted press releases for relevant products from small organisations. "Properly targeted" is the key: if you write one release and send the same thing to a thousand publications, of course it won't work.
- huhtenberg 9y agoIn this case how would a press release be different from a targeted pitch email? Or would you skip the latter because it wasn't in a PR format?