3 ms·
Amazing article -- I did not know that modern American "consumer culture" was deliberately created by Henry Ford.
by qq66 16y ago
Amazing article -- I did not know that modern American "consumer culture" was deliberately created by Henry Ford.
- pradocchia 16y agoThat was the spirit of the times--finding ways to ensure demand kept up with rapidly expanding industrial capacity.
- jodrellblank 16y agoAlso see: http://www.youtube.com/results?search_query=century+of+self+happiness+machines&aq=0 http://www.youtube.com/results?search_query=century+of+self+... (6 parts)
- pradocchia 16y agoFor primary sources, try Propaganda (1928) by Edward Bernays. Bernays pioneered many modern advertising techniques. He created demand where none existed prior, typically though psychological means. Torches of Freedom is a famous example: http://en.wikipedia.org/wiki/Torches_of_Freedom http://en.wikipedia.org/wiki/Torches_of_Freedom Supposedly, he also had a hand in convincing the public that water fluoridation was safe and beneficial to human health, on behalf of Alcoa, and in concert w/ the American Dental Association. Does anyone have a primary source for that one?
- megablast 16y agoI thought it had a lot to do with the end of the war, the overcapacity that all those new factories and workers created, and the start of the advertising industry.
- j1o1h1n 16y agoThe eight hour day, forty hour week was a key victory won by the persistent efforts of the trade union movement (and anarchists and socialists). Mr Ford seems to have been writing a clever justification for a pre-emptive capitulation. And it seems to have been a good piece of business for him. But it is Labour Day, not Henry Ford Day.