One application of this is measuring implicit self-esteem. From the article, people who do not like themselves do not exhibit name letter preference. Also, peop

One application of this is measuring implicit self-esteem. From the article, people who do not like themselves do not exhibit name letter preference. Also, people doing the name letter preference task do not realize they are choosing letters from their own name. As a result, this task can be used to measure how much implicit self-esteem or self-like one has