3 ms·

I think the sweet spot is to not outright lie in users faces (which could definitely lead to a bad first impression and hurt your chances at eventually converti

I think the sweet spot is to not outright lie in users faces (which could definitely lead to a bad first impression and hurt your chances at eventually converting your leads into actual users), but rather build your landing page with a CTA that reads something like "Interested? Leave your email here and we'll let you know when it's ready.", instead of faking a user creation process and breaking the news to them at the end of the process. Though depending on your appetite for twisting the truth, you could also make it sound like you've already built the product, but it's currently in an invite-only private beta phase, and lead the users into thinking they're signing up for the private beta by leaving their email. This might be a bit more effective, and isn't technically an outright lie unless you end up seeing lackluster interest and decide to ditch the product idea.

Adrig 9y ago
Yeah exactly. For more accurate data you want to have a CTA like "get the product" and then a page where you explain that you are still working on it to put it out there ASAP. This way the conversion rate can be directly used to your future calculations. If you use words like "beta" or "waiting list" it can corrupt your data. And to answer the previous comment : if a user/consumer have the reaction "Thank god someone have resolved my issue", then finding that you'll have to wait is not really a big of a deal. For example a few years back I found this device to scan your food and have sorted the ingredients. As a coeliac it had huge value for me. When I clicked on the CTA I found that they were still "in development", well, can't blame them to work on it, let me know when it's available. I was a bit disapointed but still exited someone was working to resolve my problem !

3 ms·

I think the sweet spot is to not outright lie in users faces (which could definitely lead to a bad first impression and hurt your chances at eventually converti

by lewisl9029 9y ago

Adrig 9y ago
Yeah exactly. For more accurate data you want to have a CTA like "get the product" and then a page where you explain that you are still working on it to put it out there ASAP. This way the conversion rate can be directly used to your future calculations. If you use words like "beta" or "waiting list" it can corrupt your data. And to answer the previous comment : if a user/consumer have the reaction "Thank god someone have resolved my issue", then finding that you'll have to wait is not really a big of a deal. For example a few years back I found this device to scan your food and have sorted the ingredients. As a coeliac it had huge value for me. When I clicked on the CTA I found that they were still "in development", well, can't blame them to work on it, let me know when it's available. I was a bit disapointed but still exited someone was working to resolve my problem !