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For a startup it usualy starts with that. But you can start with a facebook group, instagram account, mailing list... It can really vary depending of the idea.

by Adrig 9y ago

For a startup it usualy starts with that. But you can start with a facebook group, instagram account, mailing list... It can really vary depending of the idea. The main goal is to not start building in a submarine where nobody know the concept. If people need it they'll come. Yeah that's also why you don't want to buy traction : your early adopters will be way more invested in your product. But remember, done is better than perfect. The goal is to have your MVP out there asap. If less than a month idealy. Get feedback over your product > during building process.

marktangotango 9y ago
I've read this type of advice before, but I have a lot of reservations. Example, I've been sitting on this product idea for over a year. According to this, I should build the landing page as if it's ready, let people sign up, then present them with "Thanks, we'll let you know when it's ready!" This seems weird to me, almost dishonest. Are you sayng this is the message the website should convey? Or am i misreading?
- lewisl9029 9y ago
  I think the sweet spot is to not outright lie in users faces (which could definitely lead to a bad first impression and hurt your chances at eventually converting your leads into actual users), but rather build your landing page with a CTA that reads something like "Interested? Leave your email here and we'll let you know when it's ready.", instead of faking a user creation process and breaking the news to them at the end of the process. Though depending on your appetite for twisting the truth, you could also make it sound like you've already built the product, but it's currently in an invite-only private beta phase, and lead the users into thinking they're signing up for the private beta by leaving their email. This might be a bit more effective, and isn't technically an outright lie unless you end up seeing lackluster interest and decide to ditch the product idea.
  - Adrig 9y ago
    Yeah exactly. For more accurate data you want to have a CTA like "get the product" and then a page where you explain that you are still working on it to put it out there ASAP. This way the conversion rate can be directly used to your future calculations. If you use words like "beta" or "waiting list" it can corrupt your data. And to answer the previous comment : if a user/consumer have the reaction "Thank god someone have resolved my issue", then finding that you'll have to wait is not really a big of a deal. For example a few years back I found this device to scan your food and have sorted the ingredients. As a coeliac it had huge value for me. When I clicked on the CTA I found that they were still "in development", well, can't blame them to work on it, let me know when it's available. I was a bit disapointed but still exited someone was working to resolve my problem !

by Adrig 9y ago

marktangotango 9y ago

I've read this type of advice before, but I have a lot of reservations. Example, I've been sitting on this product idea for over a year. According to this, I should build the landing page as if it's ready, let people sign up, then present them with "Thanks, we'll let you know when it's ready!" This seems weird to me, almost dishonest. Are you sayng this is the message the website should convey? Or am i misreading?

lewisl9029 9y ago
I think the sweet spot is to not outright lie in users faces (which could definitely lead to a bad first impression and hurt your chances at eventually converting your leads into actual users), but rather build your landing page with a CTA that reads something like "Interested? Leave your email here and we'll let you know when it's ready.", instead of faking a user creation process and breaking the news to them at the end of the process. Though depending on your appetite for twisting the truth, you could also make it sound like you've already built the product, but it's currently in an invite-only private beta phase, and lead the users into thinking they're signing up for the private beta by leaving their email. This might be a bit more effective, and isn't technically an outright lie unless you end up seeing lackluster interest and decide to ditch the product idea.
- Adrig 9y ago
  Yeah exactly. For more accurate data you want to have a CTA like "get the product" and then a page where you explain that you are still working on it to put it out there ASAP. This way the conversion rate can be directly used to your future calculations. If you use words like "beta" or "waiting list" it can corrupt your data. And to answer the previous comment : if a user/consumer have the reaction "Thank god someone have resolved my issue", then finding that you'll have to wait is not really a big of a deal. For example a few years back I found this device to scan your food and have sorted the ingredients. As a coeliac it had huge value for me. When I clicked on the CTA I found that they were still "in development", well, can't blame them to work on it, let me know when it's available. I was a bit disapointed but still exited someone was working to resolve my problem !