First, thanks for higlighting the Balsamiq post and related HN discussion. A lot of good insights: http://news.ycombinator.com/item?id=267639 http://news.ycombi

First, thanks for higlighting the Balsamiq post and related HN discussion. A lot of good insights: http://news.ycombinator.com/item?id=267639 http://news.ycombinator.com/item?id=267639 My 2 cents: before a public launch, try to find discussion forums that suit your target demographic and try to recruit users for an alpha version, ask opinions and feedback. This way you can try to create an early adopter community before launch and at least get very direct feedback - much better way to start than shouting into ether.