Let's look at this from a tired traveler perspective. Not sure whether you had the joy of being on the other end of a transoceanic flight but typically by that

Let's look at this from a tired traveler perspective. Not sure whether you had the joy of being on the other end of a transoceanic flight but typically by that time you have been up for too long, stressed from packing, passing security, immigration then sitting 10-12-16 hours in an overpressurized dry aluminium tube. Your brain wants to shut down. You are staring at this piece of paper which has the flight number, the gate number and the seat number in roughly the same size, the same font and in every which way visually the same. I did get dangerously close to mixing up my gate with my seat. More than once. It's an atrociously bad design. And it's not that hard to improve. All it needs is more folds. First fold, flight / gate. You don't give a shit about seat so hide it. This doesn't require new printers , new standards or shit. Just one more fold in the paper. Is that so hard?