This is a good metanarrative for software authors. The more the product wants to be art, the more important this concept is. Humans are wired to spread stories

This is a good metanarrative for software authors. The more the product wants to be art, the more important this concept is. Humans are wired to spread stories so if a product doesn't communicate plenty of good ones, then there you have the anwer to why marketing budget isn't fixing the business.