Diluting the trademark is an interesting thought, but I'm pretty sure it would backfire. After all that effort, it will still take a court battle just to gamble

Diluting the trademark is an interesting thought, but I'm pretty sure it would backfire. After all that effort, it will still take a court battle just to gamble on proving the trademark generic. The lawyers will dig up threads like this to show conspiracy. When it all flops, OpenOffice comes away with a ton of publicity and a stronger brand than ever before. Silver lining: maybe that would be enough to jump-start development. If the community were to write a ton of articles pointing to LibreOffice and calling it anything, that would help brand recognition for whatever they're calling it. MindStream, Keen Suite, Able Office, The Expressive Toolbox, the open office called LibreOffice, ... (random ideas) I think LibreOffice can and probably will absorb OpenOffice's mind share over time, but I don't think either one stands a chance to become the standard suite that everyone expects to find everywhere. Not as long as dull license terms that almost nobody cares about remain the core of their identity.