One of the financial uses for AR is the ability to show a user how a product will fit in their life before they've purchased it. This has a lot of potential fo

One of the financial uses for AR is the ability to show a user how a product will fit in their life before they've purchased it. This has a lot of potential for any large purchases that need to fit in your home (furniture, appliances, renovations, TVs, etc.), and once we have access to high quality full body tracking it could be applied to fashion as well. Lowe's innovation lab is doing a lot of this already on a variety of different devices for both at home and in store (https://blogs.windows.com/devices/2016/03/18/microsoft-hololens-and-lowes-working-to-redefine-your-next-home-renovation/ https://blogs.windows.com/devices/2016/03/18/microsoft-holol...). Beyond that, with AR you can make certain classes of digital goods and marketing "exist" in the real world. The margins for AR merchandise will be significantly higher than real physical merch, although I'm guessing the prices will be a lot lower. Selling virtual items that you can see in real life opens up a lot of cool and fantastic options as well as more mundane stuff or a mix between the two. If AR becomes ubiquitous it gives big tech companies a lot of data that no one currently has. Specifically you would have a detailed, 3D map\point cloud of most of the real world at various points in time. You could build an awesome developer platform on this, use it for VR tourism, simulation, license it to film or games producers, etc. There are already many use cases for industry and enterprise customers when it comes to training and data overlays for workers. A boring, but lucrative use case happens when resolution and tracking get good enough and assuming the form factor gets to eye glass size. AR could potentially replaces all conventional screens and be more comfortable to use than smartphones. Note I'm using AR more broadly and including Google Glass\HUD style stuff, ARKit\Vuforia SmartPhone AR, and Hololens or Magic Leap style MR or "holograms".