This has happened before to a few small businesses. Most notable was the family in Michigan (?) selling hot sauce. Likewise, they created a Reddit-only discount

This has happened before to a few small businesses. Most notable was the family in Michigan (?) selling hot sauce. Likewise, they created a Reddit-only discount and then rode the lightning by reporting back with the sales figures. This just goes to show that proper usage of social media can be worthwhile if you spend the time to create value (and play into the community). Edit: It was Legend Larry's from Wisconsin: http://www.reddit.com/r/reddit.com/comments/aaaxe/reddit_i_heard_you_like_sauce/ http://www.reddit.com/r/reddit.com/comments/aaaxe/reddit_i_h... and http://www.reddit.com/r/iama/comments/aff1u http://www.reddit.com/r/iama/comments/aff1u