I don't think it has to do with care, it is more that the ones without get all the marketing these days. People really seem to ignore the power of marketing.

I don't think it has to do with care, it is more that the ones without get all the marketing these days. People really seem to ignore the power of marketing. Lets not forget that for a long while every Android device in USA was a "droid" because Verizon was running ads after ads about their reskinned Motorolas. Even people outside of USA applied the theme to their Motorola phones to get the droid experience. And these days everything is Galaxy because Samsung have for years been going toe to toe with Apple on ads spending. And speaking of Apple. For a number of years every commercial break seemed to have one of their "see how easy it is" ads that basically was a step by step guide for launching maps, emails or messaging. So by the time joe consumer would touch an iPhone they had by rote memorization internalized those steps. So much for "ease of use".