The price the customer sees, and the one they pay are two different things. In large part because of carrier subsidies. One thing i love about living where i d

The price the customer sees, and the one they pay are two different things. In large part because of carrier subsidies. One thing i love about living where i do is that stores are mandated to list the total cost of the device once the contract duration have been accounted for. Quite often the sticker price would be as close to zero as they could get away with, but the total after contract is often 1.5x or higher than just paying for the device up front.