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They don't have a great moat (all recipes are available for free online for instance) and the meal kit market has gotten very, very crowded since they invented
by kec 9y ago
They don't have a great moat (all recipes are available for free online for instance) and the meal kit market has gotten very, very crowded since they invented it 5 years ago.
- hari_seldon_ 9y agoAgreed. I also saw a talk by a PM from Blue Apron a while back, and it seems that another problem is that people subscribe with the hopes of cooking more but then discover that having the meal kit still involves enough time and friction to limit them from doing it. I think that many people love the idea of cooking more often but still wish it were more convenient. To Blue Apron's credit, they have made it fairly streamlined!
- ScottBurson 9y agoIt takes me about half the time to make a Gobble meal as a Blue Apron meal. Blue Apron is streamlined relative to doing it completely from scratch, but it's still more work than I have time for.
- hari_seldon_ 9y agoI think that addresses it then lol. They aren't even delivering on their core promise, and competition has outperformed on a key product metric like effort and prep time!
- icebraining 9y agoThey certainly haven't invented it: https://www.quora.com/Is-there-a-meal-subscription-delivery-service-in-the-Bay-Area https://www.quora.com/Is-there-a-meal-subscription-delivery-...
- kec 9y agoGuess I shouldn't have assumed. They were certainly early on at any case.