This is the article I was thinking of: https://www.wsj.com/articles/p-g-cuts-more-than-100-million-in-largely-ineffective-digital-ads-1501191104 https://www.wsj

This is the article I was thinking of: https://www.wsj.com/articles/p-g-cuts-more-than-100-million-in-largely-ineffective-digital-ads-1501191104 https://www.wsj.com/articles/p-g-cuts-more-than-100-million-... $100M is a big deal.