1. For me it's kinda subjective. Some creators I support just because I like their stuff and want more of it. I usually think about this in terms of the impact

1. For me it's kinda subjective. Some creators I support just because I like their stuff and want more of it. I usually think about this in terms of the impact my contribution will have on the creator and how much I'll end up enjoying it. For example a guy who makes hours of video in his living room that I watch every month and love (personally, Lindybeige) is worth more to me than someone who makes super high production value stuff very infrequently (e.g. CGPGrey). Others I'll support for the rewards. I know Patreon is meant to be a "support people out of the goodness of your heart" kind of thing but a lot of creators I just want "stuff" from. Typically for me this is high resolution digital art or physical pieces of original art mailed to me. Sometimes it's a combination of both. 2. Nope. I just think about how much money I'm spending on Patreon when I do it. I mostly think of creators as individuals, not a big bucket of stuff and I consider my monthly expenses as a whole. If I think I'm spending too much I might cancel a Patreon contribution because I've lost interest in that creator or I might cancel a software subscription or something. 3. See point 1. When the value I place on the support/rewards goes down, the contribution goes down with it. This can be because a creator no longer interests me, a creator has so many contributions from others that I feel mine no longer have impact or because the rewards no longer satisfy me.