Although this article has a bit too much cheerleading for me to consider it an objective analysis, the emphasis on PR reminds me that Tesla currently has the be

Although this article has a bit too much cheerleading for me to consider it an objective analysis, the emphasis on PR reminds me that Tesla currently has the best PR game in the auto industry since Henry Ford raised his workers' pay to $5 an hour. Surely this thread will come to possess the very army of Tesla fans that the writer talks about, which will serve his very point: when was the last time any car company got the public at large to be downright elated about their product?