I like this approach a little bit better. Only having "peak" and "off-peak" could have a waze-like effect, directing more people to "off-peak" might help distr

I like this approach a little bit better. Only having "peak" and "off-peak" could have a waze-like effect, directing more people to "off-peak" might help distribute the demand surges a little, but probably not enough. Being more specific and tailoring time frames to interest/objectives seems like a better approach.