The one thing that has puzzled me for years is why tape never caught on with consumers. Too much risk that people confuse it with music cassettes? Or perhaps

The one thing that has puzzled me for years is why tape never caught on with consumers. Too much risk that people confuse it with music cassettes? Or perhaps too fiddly software to deal with? for me a more likely reason why USB drives overtook optical media than the media itself, btw.