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What about Porsche, BMW and Mercedes? Any business is good to be in - provided you're good enough. There's no such thing as easy money.
by shin_lao 16y ago
What about Porsche, BMW and Mercedes?
Any business is good to be in - provided you're good enough. There's no such thing as easy money.
- eru 16y agoPorsche was recently pulled into VW, though Porsche nearly succeeded in buying VW earlier. Mercedes and BMW (but especially Mercedes) are more upper middle class than truly luxury.
- brc 16y agoPorsche was the most profitable car company in the world prior to the VW takeover debacle. Ironically, though, it was mostly from selling SUVs instead of sports cars. Which just shows that selling overpriced oversized ego vehicles is the best way to make money in the car business.
- hugh3 16y agoLow-end luxury seems to be very profitable, as those three companies demonstrate. They're comfortably away from the cost-cutting at the bottom of the market, but still accessible to a large number of customers. It was the really high-end cars ($100K+) I was talking about as apparently being unprofitable.
- shin_lao 16y agoMercedes and BMW manufacture and sell cars in the price range you are talking about.