For every hit like Tinder, there are a hundred dead dating apps that never got enough traction to take off or couldn't nail down the brutal acquire-retain-monet

For every hit like Tinder, there are a hundred dead dating apps that never got enough traction to take off or couldn't nail down the brutal acquire-retain-monetize math. Tinder's greatest "growth hack" is that it's used for hookups. They don't lose two users every time they make a successful match. That's why people say to not start a dating service, because the base fundamentals are terrible. You need a tremendous advantage in acquisition or retention to survive.