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Even though a bunch of startup blog posts say not to make a dating service it looks like they have had great success with this. This isn't a tinder for Muslims
by zitterbewegung 9y ago
Even though a bunch of startup blog posts say not to make a dating service it looks like they have had great success with this. This isn't a tinder for Muslims its more like a hip Christian Mingle for Muslims. Dating verticals seem to be easier to figure out than the general one. Also, stressing marriage and long commitment is better.
Also, this is great marketing for Muzmatch by techcrunch. Title entices people for engagement, statements enforce the values of the people that will use the service and the purpose / mission statement is well mixed by the central thesis.
- teej 9y agoFor every hit like Tinder, there are a hundred dead dating apps that never got enough traction to take off or couldn't nail down the brutal acquire-retain-monetize math. Tinder's greatest "growth hack" is that it's used for hookups. They don't lose two users every time they make a successful match. That's why people say to not start a dating service, because the base fundamentals are terrible. You need a tremendous advantage in acquisition or retention to survive.
- avip 9y ago"JDate for Muslims" is the most accurate, but I guess most TC readers won't recognize that historic item.
- dogma1138 9y agoJDate isn't actually limited to Jews only, I'm not sure if it's still the case but few years ago Jews were actually a minority on JDate. It was at some time considered the 'better dating site' as far as demographic goes before dating sites for the 'better educated and better paid' demographics became more prevalent.