3 ms·
Just a small reaction to your premise that slower search results would lead to more time spent on site: > https://doi.org/10.1145/2600428.2609627 https://doi.o
by jgtrosh 9y ago
Just a small reaction to your premise that slower search results
would lead to more time spent on site:
> https://doi.org/10.1145/2600428.2609627 https://doi.org/10.1145/2600428.2609627
> Impact of Response Latency on User Behavior in Web Search
> Query response latency. :
> In [18], the authors exposed
a commercial search engine’s users
to response time delays of varying magnitude
and observed the impact of different levels of delay
on users’ long-term search behavior.
They observed that the users
who were exposed to higher time delays
issued fewer queries than they usually do.
Interestingly, the effects were shown to be persistent
in the long-term even after the response latency
had returned to the original levels.
I think that to increase user time on their website,
search providers do well to try and improve
search result latency.
- fenwick67 9y agoAnecdotally speaking, lots of applications intentionally slow down the user interactions as part of their UI. Page / tab transitions and unnecessary animations are very in vogue. Also consider the "pagination" model, Amazon and Google still use pages for their search results when they could do infinite scrolling a bit faster.
- laser 9y agoThanks, in the back of my mind I thought this might not be the best example, as I vaguely remembered reading a similar study from Facebook where slowing their users pages down resulted in less time spent on the site. I think the second example holds more clearly, though, and the general point that keeping users on your site longer doesn't mean you're actually adding additional value to their life.