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11% increase from landing page to application or did the conversion rate increase off the application page? If it's 11% conversion increase off the application

by tpark 16y ago

11% increase from landing page to application or did the conversion rate increase off the application page? If it's 11% conversion increase off the application page, wouldn't conversions increase naturally because of the fact that you're filtering more people from the landing page?

Goosey 16y ago
"This checkbox alone, with that particular title, helped increase their successful application conversion rate by over 11% – an increase of hundreds more applications a month!" Sounds like it is off the application page, but if the wording is to be believed this is a net increase.