As someone else said: search results. But also I never saw a link ON Stack Overflow point to said documentation. I wasn't even consciously aware of it, even th

As someone else said: search results. But also I never saw a link ON Stack Overflow point to said documentation. I wasn't even consciously aware of it, even though I must have seen the announce when it launched. Really, I don't know why they needed so much firepower on that anyway. Just a glorified wiki + maybe paying some good known documenters to kickstart the site with a few very high quality guides would have been enough to get the ball rolling (given internal promotion).