11 ms·

11% conversion rate increase from a "Commitment Checkbox"

• tpark 16y ago
  11% increase from landing page to application or did the conversion rate increase off the application page? If it's 11% conversion increase off the application page, wouldn't conversions increase naturally because of the fact that you're filtering more people from the landing page?
  • Goosey 16y ago
    "This checkbox alone, with that particular title, helped increase their successful application conversion rate by over 11% – an increase of hundreds more applications a month!" Sounds like it is off the application page, but if the wording is to be believed this is a net increase.
• TheSOB88 16y ago
  "Conversion rate drops to 0 when you pop up something in front of the user while they're trying to read"
• ydant 16y ago
  Oddly, their popup/lightbox (asking me "Did you enjoy this article? Sign up for our newsletter!") that blocked the entire page when I was halfway through reading the article caused me to click the button to convert right off of the page.