What worked for our SaaS (https://ipapi.co https://ipapi.co): - Extremely responsive and flexible with customer's requests. We've implemented some features ove

What worked for our SaaS (https://ipapi.co https://ipapi.co): - Extremely responsive and flexible with customer's requests. We've implemented some features overnight in response to a customer query. Turns out, some of the features have helped us with revenue growth :) - Honesty. Even though you might lose a subscription in the short run, word of mouth helps to win back a lot more. It's delightful to break your rules if it eases a cash strapped customer. We frame such "thank-you" e-mails for motivation. The goodwill garnered has helped us grow by word of mouth.