Think of it less like a coupon site and more like a StumbleUpon for businesses. The prices aren't supposed to be sustainable, they're just supposed to get expo

Think of it less like a coupon site and more like a StumbleUpon for businesses. The prices aren't supposed to be sustainable, they're just supposed to get exposure. I think it's useful for places that offer something that people would like, if they knew about it. A good example was a cupcake boutique bakery. If I got a Groupon from there and tried it, I would keep going back. Before Groupon was around, I stumbled upon a cute little bakery like that and liked it so much I continued to drive well out of my way to go to it, even though I'm sure there are a million places to buy cupcakes. I also used them as my bakery for cakes, etc. By the way I use Groupon and have happily tried new places. A couple of times I've even opted out of the Groupon itself but remembered the place at a later date, so it's plain old advertising also.