Frankly I don't see the benefit in this program for Amazon. 3rd party sellers often charge less, meaning less revenue for Amazon. The highly variable customer s

Frankly I don't see the benefit in this program for Amazon. 3rd party sellers often charge less, meaning less revenue for Amazon. The highly variable customer service also degrades Amazon's brand. Finally, Amazon still has to front the cost of any return/refund from a 3rd party seller, so there is still risk.