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Amazon is interested in listing 3rd parties: it's useful to have someone else take all of the product risk , while you offer the ideal store for your customers
by petra 9y ago
Amazon is interested in listing 3rd parties: it's useful to have someone else take all of the product risk , while you offer the ideal store for your customers and do all the more low-risk parts like logistics, managing a site, selling low-risk products directly while someone else supply excess demand.
- jasonlaramburu 9y agoFrankly I don't see the benefit in this program for Amazon. 3rd party sellers often charge less, meaning less revenue for Amazon. The highly variable customer service also degrades Amazon's brand. Finally, Amazon still has to front the cost of any return/refund from a 3rd party seller, so there is still risk.