Agreed. At first glance, that's what I thought. Trying to figure out why, I think for me it's the list on the left and its use of blue followed by grey. it look

Agreed. At first glance, that's what I thought. Trying to figure out why, I think for me it's the list on the left and its use of blue followed by grey. it looks like a google ad. I'd also say it's due to the logo being the only color on the page (+1 for the monocolor comment), and the super huge font with no effects (add a shadow maybe?) and the word "best"