That seems like a No True Scotsman :) If non-fashion, non-mass market brands targeted at the mid and high tiers of in-house haute horlogerie don't constitute "

That seems like a No True Scotsman :) If non-fashion, non-mass market brands targeted at the mid and high tiers of in-house haute horlogerie don't constitute "real watches" for you, what does? Your comment reads like I mentioned the widely recognizable "status" brands like Rolex and Tag Heuer. Nomos (entry-mid) and Lange (high-ultra high) are two of the most well-respected watch houses in the world right now, and probably the most well-respected from Germany (as opposed to Switzerland). You're right that I'm a "gadget guy", though. I just appreciate both, and my original point is the Apple Watch's raw utility is capable of displacing my passion for mechanical timepieces and their craftsmanship.