My experience has been that it almost always has that meaning, unless the context is 1) a sports coach talking to players, or 2) HN and related startup culture.

My experience has been that it almost always has that meaning, unless the context is 1) a sports coach talking to players, or 2) HN and related startup culture. I'm not sure why startup people latched so strongly onto a word that's got very negative connotations for lots of people, especially when attached to making money.