This is more of a fluff piece for some market research firm than a story/article. However, I do agree that their brand could be much stronger. Relatively few p

This is more of a fluff piece for some market research firm than a story/article. However, I do agree that their brand could be much stronger. Relatively few people know what the Zune is - tons of intelligent (often iPod-using) people have no idea that Microsoft has a music device. When they think Microsoft, they think Windows, Office, Internet Explorer, and Xbox.