But right now the guy is bootstrapping. He doesn't have money for brand design. He shouldn't even be worried about brand design. Having a decent looking logo so

But right now the guy is bootstrapping. He doesn't have money for brand design. He shouldn't even be worried about brand design. Having a decent looking logo so he looks professional to the 99.999999% of us who aren't brand designers is the key. Doing it at as low a cost as possible is important. This may tweak you and other brand designers out there, but the reality is he doesn't need anything more than eye candy right now.